Description of the video:

0:033 seconds0:04 --> 0:07 short video is part of a series about 0:07 --> 0:11 philanthropic outcomes we've seen from 0:11 institutions which 0:1212 secondshave successfully 0:13 engaged women in ways they prefer 0:16 this unit is the power of curiosity 0:20 0:2020 secondsmaking the invisible visible 0:24 what does this mean 0:27 0:2727 secondslet me start with a story 0:30 Huff's University got really curious and 0:34 0:3434 secondslooked to see how those who identify as 0:37 women were currently giving to them 0:39 they found that they were giving and 0:42 0:4242 secondsfrequently 0:43 but they were giving less than men 0:45 because they weren't getting much 0:47 attention 0:48 0:4848 secondsso then they analyzed what might come in 0:51 if they paid more attention and if the 0:55 woman then subsequently gave three 0:57 0:5757 secondspercent more or five percent more 0:59 well they found the opportunity to raise 1:02 over 53 million dollars across five 1:06 1:061 minute, 6 secondsyears if they intentionally focused on 1:09 those who identified as women 1:12 1:121 minute, 12 secondsthis is a story of making the invisible 1:16 visible that was right in front of Tufts 1:19 right there in their database 1:21 1:211 minute, 21 secondsit means that women are already 1:23 supporting you it means that you may not 1:25 be giving them the same attention 1:27 however as your male donors and that's 1:30 1:301 minute, 30 secondsbecause our current fundraising 1:32 practices 1:33 unconsciously default to men research 1:36 from the women's philanthropy Institute 1:38 1:391 minute, 39 secondsshows us that those who identify as 1:40 women give more than men 1:43 give more frequently 1:45 1:451 minute, 45 secondsand are often influencing household 1:48 giving 1:49 so you may have many invisible 1:51 opportunities right in front of you and 1:54 1:541 minute, 54 secondsyou can make them visible by pausing 1:56 being curious and doing some analysis 2:00 how do you start 2:03 2:032 minutes, 3 secondsyou don't need to do a deep data dive 2:05 but you do want to look with fresh eyes 2:08 for an opportunity or two you may have 2:11 2:112 minutes, 11 secondsbeen missing for instance research from 2:14 the women's philanthropy Institute shows 2:16 that single women give more than single 2:19 2:192 minutes, 19 secondsmen 2:20 have you looked at your own data to see 2:22 if that's true for you 2:24 the University of California at Davis 2:26 2:262 minutes, 26 secondsdid this and they found that single 2:29 women gave three times more than single 2:31 men in one year 2:33 so they began a strategy of paying more 2:35 2:352 minutes, 35 secondsattention to women who identified as 2:37 single divorced or widowed 2:39 other institutions look at frequency of 2:42 2:422 minutes, 42 secondsgiving but the women versus the men as 2:46 well as average size gift they often 2:48 find that women give more frequently but 2:51 2:512 minutes, 51 secondsthey are giving smaller gifts than men 2:54 well what I say is that women are 2:57 raising their hands by making those 2:58 2:592 minutes, 59 secondsfrequent gifts they're saying I care 3:00 about you I'm following your work so 3:03 imagine if you like Tufts really then 3:06 3:063 minutes, 6 secondsgave more attention to those who 3:08 identify as women and then they grew 3:11 their average size gift by five percent 3:14 3:143 minutes, 14 secondsthat is an immediate new resource for 3:17 you 3:20 what are the outcomes of looking at your 3:23 3:233 minutes, 23 secondsdata with fresh eyes 3:27 well you do break down myths for 3:29 instance there is a myth that women are 3:33 3:333 minutes, 33 secondsharder to raise support from 3:35 I would say that if we don't pay 3:37 attention to them then yes it is harder 3:40 3:403 minutes, 40 secondswhen Missouri's state university a large 3:43 public institution looked at their data 3:45 and listened to women they found that 3:48 3:483 minutes, 48 secondswomen were also giving small gifts with 3:50 regularity 3:52 and there was that loyalty also compared 3:54 3:543 minutes, 54 secondsto male donors women were showing with 3:58 their quiet consistent giving that they 4:00 cared about MSU 4:02 4:024 minutes, 2 secondsthis opened msu's eyes to opportunity to 4:05 cultivate women more intentionally to 4:07 grow their commitment 4:09 4:094 minutes, 9 secondsmore than one woman echoed the sentiment 4:11 of this quote 4:13 I'm impressed every time I come back to 4:15 4:164 minutes, 16 secondscampus and I am ready to do more 4:22 why does an intentional focus on women 4:26 4:264 minutes, 26 secondsmatter 4:28 this matters tremendously because you 4:31 won't know what is possible if you don't 4:34 4:344 minutes, 34 secondslook 4:35 Trinity College found a significant jump 4:38 in women's support when they became 4:40 intentional 4:42 4:424 minutes, 42 secondsTrinity has started a community of 4:44 almost 40 women 4:45 giving fifty thousand dollars or more 4:49 4:494 minutes, 49 secondshalf of those women had only given 100 4:53 to 500 before they were Amazed by that 4:57 4:574 minutes, 57 secondsincrease and in addition to these new 5:00 dollars Trinity also has welcomed in new 5:02 leadership new networks and partners 5:05 5:065 minutes, 6 secondswhen they focused on those who 5:07 unconsciously had not been seen before 5:13 is there anything else that's critical 5:15 5:155 minutes, 15 secondsto share on this point 5:19 I want to acknowledge that as 5:21 fundraisers we are very successful we 5:23 5:235 minutes, 23 secondsraise over 470 billion dollars each year 5:27 and to do that so well 5:30 5:305 minutes, 30 secondsour current processes are working but 5:33 they're almost unconsciously hardwired 5:36 5:365 minutes, 36 secondsin us we don't have to think that is why 5:40 it's important to pause get curious 5:43 5:445 minutes, 44 secondsreflect what are we missing 5:47 what might be possible if we learn how 5:51 5:515 minutes, 51 secondshistorically unseen supporters care 5:53 about us are currently giving to us 5:56 those that pause get curious and do a 6:00 6:006 minutesbasic review of their data find enormous 6:03 increases in support when they make the 6:06 invisible visible and create new 6:096 minutes, 9 seconds6:09 strategies to connect with all those who 6:11 identify as women

Description of the video:

0:066 secondsThis short video is part of a series about philanthropic outcomes we've seen from institutions which have 0:1515 secondssuccessfully engaged women in ways they prefer. 0:2020 secondsThis session is the power of really listening. 0:2626 secondsWhat does the power of really listening mean? 0:3131 secondsWell, when we pause and look at our data to see how those who identify as women are currently giving, we only see part 0:3939 secondsof the opportunities for increased support because data tells us what has happened up until now. 0:4848 secondsConvening and talking directly with those who identify as women will provide us rich input about what might be possible for your organization's future. 0:5959 secondsThe power of convening and really listening builds trust with stakeholders that you have not listened to in the 1:071 minute, 7 secondspast. When they get a call from you, they may be skeptical, assuming it is about money. So they need to experience 1:161 minute, 16 secondsyour curiosity and witness that you really want to hear from them about what 1:221 minute, 22 secondsis resonating or not. They need to feel that this time it is different. 1:311 minute, 31 secondsSo you can really demonstrate your willingness to truly listen by inviting them into an interview or a focus group. 1:421 minute, 42 secondsHow does an interview or focus group show that you are really listening? 1:501 minute, 50 secondsIt's about how you start. The interview or focus group is about them and not 1:571 minute, 57 secondsabout you. We design questions that elicit their stories, their input. We do 2:042 minutes, 4 secondsnot start with the organization, its strategies, goals. We start with an assurance that their input is valuable 2:122 minutes, 12 secondsand we seek their partnership to create an initiative that resonates deeply with them. This is one of the distinctive 2:212 minutes, 21 secondsdifferences between our work with women and other fundraising approaches. It puts into practice research that shows 2:292 minutes, 29 secondswomen prefer to be seen as partners making an impact rather than as checkbooks making a gift. Essentially, 2:392 minutes, 39 secondsyou're telling them by your actions of listening in an interview or focus group that they are vital to really help you 2:482 minutes, 48 secondsfigure out all the support that those who identify as women can bring to your mission. 2:562 minutes, 56 secondsHow do you conduct the focus groups or interviews? It's pretty straightforward. 3:033 minutes, 3 secondsBates College decided to do interviews of 30 individuals from diverse backgrounds. They created a list of 3:103 minutes, 10 secondsprospects to speak to a set of questions to ask them and slowly interviewed each woman across six months. 3:203 minutes, 20 secondsOther organizations have used focus groups which is a convening of 6 to 12 women at once virtually or in person. 3:283 minutes, 28 secondsHere too, you provide a set of four to six questions for the group to respond to. Often an institution will do four to 3:373 minutes, 37 secondssix focus groups to hear from a wide array of voices. 3:423 minutes, 42 secondsDiversity is important. You certainly want to hear from influencers such as board members or current donors or key 3:493 minutes, 49 secondsvolunteers. And you also will want to hear from other women who have shown an interest in your organization, but you may not know as well. 3:593 minutes, 59 secondsConsider building a list of potential participants that reflects diversity of age, race, ethnicity, gender fluidity, and life stages. 4:104 minutes, 10 secondsThe greater the diversity of voices, the richer the feedback you will receive. 4:204 minutes, 20 secondsWhat impact does this process have on the women? 4:254 minutes, 25 secondsThey are excited that you are authentically focusing on those who identify as women. There is often a 50 4:324 minutes, 32 secondsto 75% response rate to the invitation and most will want to be kept apprised of your progress. The women are now more responsive to you rather than skeptical. 4:454 minutes, 45 secondsAnd many women have shared, "It's about time you called." When women feel that this time is 4:524 minutes, 52 secondsdifferent, that this time they are really valued and listened to, they begin to talk about providing far more 5:005 minutesthan money. They give time talent. They also share the work with their network by talking about it. They keep in touch 5:095 minutes, 9 secondswith others and they will share what is happening with other women they know who care about your mission, but you may not know them. 5:195 minutes, 19 secondsSo there's more enthusiasm. Does this lead to new outcomes? 5:255 minutes, 25 secondsAbsolutely. I would say multi-pronged outcomes. Thanks to the women's networks, the institution begins to 5:325 minutes, 32 secondsimmediately grow its pipeline of individuals they didn't know cared about them. You also see growth in financial 5:395 minutes, 39 secondssupport and leadership. One example is William and Mary. When they listened deeply to their women stakeholders, they 5:465 minutes, 46 secondsheard that the women wanted to come together as a community to support William and Mary. The women set their 5:535 minutes, 53 secondsown goal of asking for $10,000 in pledged contributions. 5:595 minutes, 59 secondsThey hoped to raise 1 million in one year. They raised it in a few weeks. 6:066 minutes, 6 secondsThey doubled their goal and raised 2 million at the end of that year. and they've since raised over $5 million. 6:166 minutes, 16 secondsThat is great success, of course, but what is equally amazing was their pipeline growth. About 40% of the 6:256 minutes, 25 secondsindividuals who joined the initiative were new donors at that level. William and Mary 6:316 minutes, 31 secondsis calling this the zero to 10,000 effect. 6:366 minutes, 36 secondsI see the same effect in many other successful initiatives. 6:416 minutes, 41 secondsWilliam and Mary women are now a force on their campus. They gave more than men in their recent campaign and are 6:496 minutes, 49 secondsdesigning further bold efforts to have lasting impact. 6:546 minutes, 54 secondsThis expanded support comes from really listening and partnering with those who identify as women.

Description of the video:

0:066 secondsThis short video is part of a series about philanthropic outcomes we've seen from institutions which have 0:1414 secondssuccessfully engaged women in ways they prefer. 0:1919 secondsThis session is about the power of partnering with volunteer leadership champions. 0:2727 secondsWhat do you mean by volunteer leadership champions? 0:3333 secondsI'm talking about a small group of volunteer leaders who become deeply engaged with helping your organization 0:4040 secondsgrow women's philanthropy. You could call them a steering committee or advisory group or task force. With these 0:4747 secondsleaders as true partners, your organization will create a bold, inclusive, and successful initiative. 0:5656 secondsThese volunteer champions are the real engine of your change. It's the engine that's going to accelerate actually your 1:041 minute, 4 secondswomen's philanthropy because they are active partners with you to achieve those agreed upon goals. So they're 1:121 minute, 12 secondscalled champions because they do champion the effort raising their voices, talking about it with the institutional leaders, talking about it 1:201 minute, 20 secondsacross their networks. They also add their credibility and influence and really broad support and specific skills 1:281 minute, 28 secondsto the um work at hand. So throughout the partnership there are sounding board 1:351 minute, 35 secondsadvisors champions really to help design that bold successful initiative. 1:431 minute, 43 secondsHow do you engage volunteer leaders as champions? 1:481 minute, 48 secondsThe most important how is a mindset. a mindset of partnership. You're asking this group to partner with you and your 1:561 minute, 56 secondsorganization to create something never been done before. Intentional growth in women's support. This steering committee 2:042 minutes, 4 secondsof 12 to 18 members will be diverse on purpose. Some will be already close to your organization. Could be board members, donors, known volunteers. 2:152 minutes, 15 secondsOthers might be less close to your organization, but you've pulled them in because you witnessed their enthusiasm and influence and perhaps your 2:232 minutes, 23 secondsinterviews or your focus groups. The small group of volunteers are engaged throughout the process first. They're 2:312 minutes, 31 secondsincluded at the beginning when you're gathering input. You do want their input as well. They'll review the summary of 2:392 minutes, 39 secondsall the input from your interviews or focus groups. What do they see? 2:452 minutes, 45 secondswhat will they prioritize? All that is going to enhance your staff thinking. 2:502 minutes, 50 secondsAnd then during the design of the initiative, the volunteer leadership champions are going to help make the goals both aspirational and attractive 2:592 minutes, 59 secondsto a broader group of potential women interested in your mission. They're also going to roll up their sleeves and 3:073 minutes, 7 secondsreally provide, as I said, that significant skills and support and their networks to ensure your success. They'll 3:153 minutes, 15 secondsdo this because you're helping them get deeply invested in the effort and they will feel heard and valued. They're indispensable. 3:263 minutes, 26 secondsWhat are some outcomes from partnering with these champions? 3:323 minutes, 32 secondsLet me give you a first example from a nonprofit. Tahare Equal Justice Center brought together 12 women known to them 3:413 minutes, 41 secondsto work with the executive director and understand more deeply Tahare strategies and also provide their input. These 12 3:503 minutes, 50 secondsbecame really committed and across a year brought in an additional 100 new to Taharay individuals. Together, they grew 3:593 minutes, 59 secondsand brought in $1 million in new funding through gifts of all level, plus these new donors and new volunteers. This is huge for a $6 million organization. 4:124 minutes, 12 secondsThe champions did this by hosting events, telling their stories, why they were supporting Tahare, and opening up their networks. 4:224 minutes, 22 secondsSecond example, TUS University which has already seen results from having these champions. TUS created an advisory group 4:314 minutes, 31 secondswith three co-chairs. One co-chair is younger and not yet giving significant gifts. Yet, she is influential and 4:404 minutes, 40 secondsveryworked. On her own without staff prompting, she reached out to her network and brought in three other 4:484 minutes, 48 secondsindividuals, three women. Her influence brought all four of these together to really jointly pull their support for 4:554 minutes, 55 secondsendowing a scholarship at TUS, something they'd never done before. Both examples show how the champions own the 5:035 minutes, 3 secondsinitiative and make unexpected outcomes happen. 5:105 minutes, 10 secondsWhy do the champions matter? It's their influence. It's their input. 5:165 minutes, 16 secondsIt's their excitement that's really helping to grow the women's philanthropy for you. First, they are showing up. 5:245 minutes, 24 secondsThey're excited. This energy will be witnessed by the internal leaders of your organization, which keeps building 5:315 minutes, 31 secondsthe organizational commitment and confidence in this effort. Second, the networks they bring in really creates 5:395 minutes, 39 secondsthat future sustainability for your fundraising. We're all looking to increase and diversify our pipelines and so they will definitely help with that. 5:495 minutes, 49 secondsMost importantly, they'll not only help build the success of your first initiative for women's philanthropy, but 5:565 minutes, 56 secondsthey will help evolve it into future initiatives that women can support across time. The partnership with these 6:046 minutes, 4 secondschampions and others that they'll bring in from their network is really going to create significant change in your 6:126 minutes, 12 secondsculture such that you're welcoming in all donors in ways they prefer. So the results are that you're getting many 6:196 minutes, 19 secondsmore partners and funding to be able to achieve the impact you have in the world. 6:286 minutes, 28 secondsWhat is the volunteer champion's superpower? 6:326 minutes, 32 secondsThese champions are priceless. They provide additional resources you do not have to pay for. Working with these 6:406 minutes, 40 secondsvolunteers doesn't stretch staff because you are onboarding champions who will help achieve the increases that you're 6:486 minutes, 48 secondsgoing for. More volunteers, bigger pipeline, more dollars, more diversity of your donors. With their superpower, 6:566 minutes, 56 secondsyour organization will not have to achieve your strategies alone. You are joined by smart, committed, connected 7:057 minutes, 5 secondswomen who bring in these additional resources and so much more for your future sustained fundraising.

Description of the video:

0:066 secondsthis short video is part of a series about philanthropic outcomes we've seen from institutions which have 0:1515 secondssuccessfully engaged women in ways they prefer today's topic is the power of getting 0:2222 secondsstarted what do you mean by getting started when we talk about women's philanthropy 0:3131 secondswell I don't mean jump in without thinking you do need to pause and learn about how women are already given to you 0:4040 secondsyou do want to gain leadership buy-in to focus on those who identify as women leaders must understand that it's time 0:4848 secondsto pay attention to women or miss out on critical support however we can't just analyze Talk plan 0:5757 secondsknowing about something new does not bring change action does yet success 1:041 minute, 4 secondswill not come from just one person moving into action sustained success requires engagement by 1:111 minute, 11 secondsall parts of an organization women's philanthropy cuts across all fundraising and everyone has a role to help increase 1:191 minute, 19 secondsconnection with those who identify as women foreign how do you get started 1:271 minute, 27 secondsone option to create sustained momentum and grow women's support is to bring your whole team together at a workshop 1:341 minute, 34 secondsGuided by an outside facilitator the facilitator will share the national landscape of women's philanthropy 1:411 minute, 41 secondsresearch as well as tested practices that are clearly resonating with those who identify as women at other 1:481 minute, 48 secondsinstitutions the facilitator will train your full team on straightforward adaptations they can use to begin 1:561 minute, 56 secondsgrowing this new support a workshop provides that dedicated time structured learning and an opportunity to 2:042 minutes, 4 secondscollectively look at your current practices and then share new ideas the team together will choose processes 2:132 minutes, 13 secondsbehaviors strategies that they believe will better welcome in women into your organization and create the broad 2:212 minutes, 21 secondssupport that women often bring forward this type of Workshop is three to four hours long and it's designed for teams 2:292 minutes, 29 secondsof all sizes from 12 to 120. consider it a half day professional development 2:362 minutes, 36 secondstraining for all members of your team I hope you've talked to teams about just 2:432 minutes, 43 secondsstarting with three percent change why asking a team to start with just three 2:512 minutes, 51 secondspercent change is about practice no one can make change any change that they desire without starting with a new 3:003 minutespractice whether it's learning how to drive a car play a trumpet or practicing better ways to connect more deeply with 3:073 minutes, 7 secondsthose who identify as women practices that are done collectively build awareness and Alliance across a 3:153 minutes, 15 secondsteam the power of me asking for only three percent change also keeps teams and individuals from getting paralyzed they 3:243 minutes, 24 secondsalready have a lot on their plates every team can do just one or two things this 3:323 minutes, 32 secondsyear to get started and then share the results three percent is just 1.2 hours of 40 hours 3:393 minutes, 39 secondsa lot can get done with 70 minutes a week times the number of Staff you train so this Workshop is really about making 3:483 minutes, 48 secondsvisible the practical First Steps your organization can do beginning now 3:563 minutes, 56 secondswhat are some outcomes from a team starting like this when you're involve the whole team the 4:034 minutes, 3 secondsfirst actions they choose run the gamut here are a few examples that various teams have committed to include the 4:104 minutes, 10 secondswoman as a default in all household correspondence do a communication audit and then increase the number of stories about 4:184 minutes, 18 secondswomen pay attention to how lists are currently being pulled and become intentional to include names 4:254 minutes, 25 secondsof those who identify as women track the number of visits to Men first as women and make sure women are 4:334 minutes, 33 secondsincluded in all cultivation solicitation and stewardship I've witnessed dozens of additional 4:404 minutes, 40 secondsstraightforward adaptations like these the results have often had a positive impact on the 4:484 minutes, 48 secondswomen themselves who care about the organization when UC Davis made the decision to have the woman's name always 4:554 minutes, 55 secondsgo first in a couple salutation the vice Chancellor of development and alumni relations began receiving 5:025 minutes, 2 secondspositive calls and notes thanking him for this change the women felt seeing and valued 5:115 minutes, 11 secondswhat is the impact of this training on the team well there's a definite interest in 5:185 minutes, 18 secondsbeing all together to work on this many have wondered and read about peer successes and not known how to to adapt 5:275 minutes, 27 secondsit also levels the titles and roles those who help with operations are equally important to the change as Frontline fundraisers and leaders who 5:365 minutes, 36 secondsmeet with donors as you can hear from the examples the first actions are not rocket science but 5:435 minutes, 43 secondsbusy people rarely have time to think about doing them the workshop provides the leadership commitment plus the 5:525 minutes, 52 secondsdedicated space and time to stretch the team's thinking and new choices and then after the workshop the team 6:006 minutesbecomes accountable to each other to make these changes continue for instance at a William and Mary Prospect review 6:096 minutes, 9 secondsmeeting after their training one individual pointed out to peers that a strategy being presented did not include 6:176 minutes, 17 secondsthe woman in the household right there and then they adapted the strategy when they realized the oversight 6:246 minutes, 24 secondsso women's philanthropy workshops for the full team open up awareness and subsequent choices of new ways that can 6:336 minutes, 33 secondssteadily move your organization toward Rich conversations Partnerships and measurable results